Branding of My Favorite Company

http://cdn.polarisindustries.com/VIC/MY2013/videos/clips/vic_product_final.mp4

This is a video for the 2013 Victory Motorcycle line up. This is one of my favorite brands of all times and I thought this form of strategic communication hit the nail head on for motorcyclists. This is there best branding that I have seen out of this company. They have a new line up of bikes, a new logo and as they say "a new attitude." Check out the video and see if it makes you want to own one!