After hearing about this social media analytical tool I thought it would be interesting to look further into it. Here is an interesting video on their sales force marketing cloud http://www.radian6.com/see-demo/
Radian 6 is a tool that combines social media metrics so that it is comprehendible and easy to work with. According to their website they listen to all the conversations that are going on about your brand and your competitors brand. They they compile that information, determine if what is being said about your brand is positive or negative then they make it easy to transfer posts or campaigns over to a separate social media outlet. Being able to look larger scale at what people are saying about your brand gives you the opportunity for more connected social engagement and better targeted social ads.
This is really a neat tool and one of the most comprehensive in my mind for social media research and marketing on the market.