researchnow.com is an interesting website that utilizes panels to answer research questions. They have many different specialized panels to meet the needs of different markets. Their panels include automotive, mobile phone users, expectant mothers, healthcare, video gamer, banking and financial services and many more.
They have over 8 million panelists and provide companies with services such as multi-country studies, tracking studies, surveys and online focus groups. As we learned in class one of the problems associated with panel studies is the retention rate of the panel. Panelists may drop out because they are not compensated well for their time, death, lack of interest and many other reasons. This specific website boasts that they have one of the best retention rates. I wonder how they are able to prove that compared to other similar companies.