Library resource #2
Addressing Media literacy in the classroom through Subvertising.
I was searching fir an article to write about and I found this great journal in the library databases
The article is about an art project that is design to teach middle school students about media literacy. The project taught the students about multi-million dollar advertisement campaigns and about subvertisments. The project started by the kids identifying logos and slogans they are exposed to everyday but also some from the 1900's. They were very good at identifying the companies or products. After they learned about the advertising companies they moved on to another project. For this project they made subvertisments in Photoshop. They picked a logo and revised it to address social issues. They targeted issues like obesity, global warming, homelessness and child abuse. For example, one student used the Coca Cola bottle and typeface to make a subvertisement that showed the link between soda drinks sold in schools and childhood obesity.
I thought this would be a very interesting project to do in class because it addresses media literacy while still using digital technology and allowing room for creative freedom. It kind of reminded me of the project we are doing in class now.
It would de interesting to do this project in a classroom so the students could see just how much the media affects them. Also, they would be able to create their own logo about an issue they feel very strongly about. I think it would be a great project to do in a middle school class.
Here's a link to the article!
Chung, S. K., et. al., Media Literacy Art Education: Logos, Culture Jamming, and Activities. Art Education v. 62 no. 1 (January 2009) p. 34-9
Chung, Sheng Kuan, and Micheal S. Kirby. "Media Literacy Art Education: Logos, Culture Jamming, and Activities." Art Education January 2009 62.1 (2009): 34-39. Print.