In analyzing the Star Tribune and NBA.com, I found both websites with videos as multimedia options. In the Star Tribune, the videos are briefly described with a title and link to full news article. This complements the news stories by adding a visual to the written article when clicking on the link or on to the video. The characteristic of the writing that accompanies the videos on this site are similar those of standard news articles.
On the NBA.com website, the videos are geared more towards viewers who want to see highlights of games and top plays and not read articles. You can click to links under the videos that constantly change that will take you to the article related to the video. The writings that accompany the videos on this website are blog-like and a little less informal than news story writing. If you click on the link to the story, the news articles there resemble more characteristics of news writing.