Write about your web site of choice for the final project. Select three separate pages from the web site and tell us what you think you might want to revise. Refer to Redish chapters and Yale Style Guide where relevant.
I'll be revising my company's website, www.spectrumhomeservices.com, for the final project.
The company provides residential home services such as maintenance, lawn care, housekeeping and snow removal. While these services are listed in some manner on the site, the message could have a much greater impact with adjustments toward Ginny Redish' suggestions.
In Letting Go of the Words, Ginny Redish details the three main considerations when composing a website.
Good web writing is like a conversation
The Spectrum Home Services (SHS) site does utilize some helpful organizational elements such as menus and sequenced information structure, but the information is merely placed on the site without any connection between the elements. The site may benefit from statements such as: "For the interior of your home, consider the following options...cleaning, remodeling, etc." and "When the seasons change, we'll be there for your lawn, snow removal, etc." As it is now, the information seems to have been dumped on the page without consideration for unity.
Good web writing answers people's questions
The SHS pages frequently feature dense paragraphs of writing that showcase current services and news events in lieu of helpful description of the actual services offered by the company. For instance, there may be an article about the latest trends in lawn care featured ABOVE the actual description of what the company does in terms lawn care applications.
Good web writing lets people "grab and go."
The SHS site eventually lists brief descriptions of its services, but doesn't offer in-depth descriptions following the brief listings. The items are not hyperlinked and only offer one or two word descriptions. Normally, a reader searches for something specific, finds it, then "grabs" it to learn more about that specific service. That's not available on the SHS site.
The site could benefit over these three areas with an effective application of pictures symbolizing each service. The images could be hyperlinked to more descriptive landing pages allowing the user to learn more about their interest.