Comment on the information architecture of the site you have chosen. Are there places where the organization and layering could be improved?
The Spectrum Home Services site showcases its essential information, but it's only cursory information and not in the most effective order.
Currently, the site has lists of information without linked information provided to give in-depth info on each service or subject. The company specifically focuses on some of its services and others less so, however, these services aren't ranked in this order on the site. Some of the services could also be sub-categorized more effectively.
The company's services are important to the company in this order:
Senior Services
Home Maintenance
Yard Care/Snow Removal
Cleaning
Relocation
These services should be showcased in this manner so the user understands that the services are focused on the needs of senior citizens. Each listed category should also have linkable, extended information as far as scope offered, education and rates for each.
The IA is structured nicely in menu form, but the bulk of the information needs re-organization and more landing pages.
Sounds like you have a nice rank order there for links. Will those categories make their way to the nav bar in that order (is that part of your plan)?