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Leads: Analysis Entry

The three men who gunned down Jeffery Lamont Logan during a botched robbery in St. Paul early Saturday could have just asked for the money.
This lead in the Star Tribune takes a different sort of approach than simply stating the facts. While it does include some important facts about the story, it also leads the reader into the rest of the story by leaving an unanswered question. ‘Why could the robbers have just asked for the money?’ the reader wants to know, and so they read on. Other important elements in this lead are the incident, the victims full name, the location, the time of the incident, and the number of suspects. The victim is the only detailed information in this lead, as they report his full name. The time, location, suspects, and event are all very general leaving the reader hungry for more information.