CI5472--ASSIGNMENT 5
KSTP Ch. 5 News
6:00 P.M. Broadcast
June 16, 2009
Viewing Log
At 5:58 there was a teaser stating, "Cutting the Budget--He said he was going to do it, and this is how." Also they previewed a story about the Minnesota Wild's new head coach.
Teaser (:25) Pedestrian death, new hockey coach, angry reaction to budget cuts, budget cut story (Pawlenty).
Local News Story (2:25) Pawlenty's Budget Cuts--Angry reaction from community leaders. List of areas cut (govt., higher ed.) Cut to Pawlenty quote, "As part of tightening our belts we have to do with a little less, for a little while." Concerned interviews with U of M, police, and fire.
Budget Cuts cont. (1:50) DFL Reaction--lists of who would suffer most. Interviews with AFSCME Union reps. and Hennepin Co. Med. Center reps. R.T. Rybak was glad he budgeted for a "worst case scenario" avoiding tragedy.
:10 Anchors comments, brief folksy banter
Weather Update (1:20) Traffic slowed by rain. Weather guy discusses how long it will last/how much will fall.
Local News (2:00) Driver charged in pedestrian death. Female drunk driver. Mother of victim interviewed crying. His organs donated. Quote from driver, "On her way home from daughter's grad. party, fell asleep". Detailed narrative of man's death. Attorney reaction--driver/mom no excuse.
Local News (:30) Petters plea--details of legal proceedings
State news (:30) New curfews in Duluth--earlier--prevent crime
Local News (2:00) School closures in St. Paul--three elementary, layoffs, budget cuts. Neighborhoods upset feeling West side unfairly targeted, quote from parent "Bearing the burden for a failing school district."
Teaser (:15) New coach for Wild, Catch and Release?, Stillwater Bridge.
Commercials
State news (1:00) Catch and release--"You may remember when we broke the story of hundreds of illegal immigrants being pulled over, and then released by the highway patrol!" Now being jailed in Freeborn County. County making money through this.
Local news (1:00) Stillwater bridge funding comes through--happy people--Wisc. legilator was blocking
Local news (:30) Lane closings--construction in S. metro area
Local news/sports (2:00) New coach for Wild--local guy, Robbinsdale, U of M. Interviews w/ his old coach, montage of his history, his parents, end w/ "Bring home the Stanley Cup"
Folksy banter (:15) "Proud Minnesotans"
Weather (4:00) Long and thorough
Folksy banter about hot weather (:15)
Teaser (:15) Segway restrictions, new coach, sports
commercial
National (:30) Special interest story about how Segway vehicles are facing access restrictions in many areas
Sports (3:00) Dedicated to new coach and his "style." Farve saga revisited.
Folksy banter about Farve (:15)
Teaser for 6:30 news (:15) "Deadly crash, screaming patient in ambulance, deep cuts in budget."
Analysis:
If time is money, and clearly in the world of media production it is, then looking at the amount of time spent on each segment tells us a lot about what the producers value. But, isn't the news supposed to be impartial and balanced? It's not entertainment is it? Of course, this ideal has largely become an idealistic fantasy, something like politicians representing their constituencies, or teacher unions doing the same. But, for the sake of this analysis, I will come from the paradigm that channel 5, though they don't necessarily mirror society and the new events that occur, they do give their viewers what they want. If this argument were true, a Channel 5 viewer is someone who prefers negative stories, is obsessed with weather and sports, and prefers local stories without a lot of "fluff" or anchor banter.
The first ten minutes is dominated by stories whose topics are either negative, tragic, or based on crime. The language in the budget cuts story was riddled with words like, "deep cuts", "suffering", "loss", "outrage", and "anger". The interviews were with various people who provide essential services, discussing the negative ramifications of the cuts. This story was the longest (next to weather). This was followed by a tragic story of a pedestrian death by drunk driver. It emphasized the tragedy on both sides because the driver was not the "traditional" drunk driver, she is a suburban mom. This, including the interview with the victim's mother, was like three deaths in one. Petter's legal plea allowed for a re-cap of his evil deeds. The Duluth curfew story became a nod toward crime prevention related to youths (interesting how this framed kids). And finally, one of KSTP's favorite topics, school closings (read anything negative related to a school here). It mentioned layoffs, budget cuts, and had the obligatory "failing school district" quote, nearly as omnipresent as the "this kind of thing only happens in the city" quote. The story selection of the opening ten minute segment, the "real news", was all local and all negative.
After the commercial break, there was a softer story about "illegal immigrants" being jailed which (made me feel all gushy inside) and served as a segue to happier stories including a feature story about the Wild's new coach. I failed to mention that the coach story was the "hook" in the two teasers leading to this segment. All in all about five and a half minutes were dedicated to sports related stories. Clearly this is highly valued news.
This could only be rivaled by the amount of time dedicated to weather. This may reflect the larger Minnesotan audience preferences, we love to talk weather, and not much else. Dave Dahl went on at great length about every aspect of the weather, past, present and future--total time 5:45.
One thing that struck me about channel 5 is that their anchors did not do much "happy talk" at all. There were three instances overall of them making a comment, more of what I would call "folksy banter" (they always have to praise the coming of warm weather right?)
Overall, channel five does seem to focus on, if not sensationalize, negative news. They have a strong focus on sports and weather. They don't do the touchy-feely thing. Now that I'm writing this, this description sounds a lot like three of my brother-in-laws and about fifty people I know. So channel five really does give people what they want. The surreal aspect of this is that largely, all of these people live the relatively comfortable, secure lifestyle of a middle class Minnesotan (forgive the stereotype). So what's the appeal of, "If it bleeds, it leads?" What need does it fulfill other the relevant, useful bits? One word--drama.