Some benefits of the research study are the pre and post-tests that were done of all children in both groups of healthy children and obese children. The controlled variable was the showing of the 120 logos to the ten children and the pre and post-testing by MRI scans.
The downfalls of the study are the small-sized participant pool, the limited age range of participants, and the fact that television ads were not actually used in the study. Without scanning the children's brains whilst watching the ads and instead showing them food brand logos is slightly irrelevant and unsupportive of the outcomes the scientists were originally seeking. The logos prove recognition but not significance, and with that, obese children who consume more food are more likely to recognize a variety of logos as opposed to normal weight children.
"Obese kids showed greater activation in the rewards and pleasure centers of the brain, which lit up when they saw the food logos, compared with when they saw non-food logos. Healthy weight kids on the other hand also showed signs of brain activation when shown the food labels, but in brain's self-control centers. Healthy weight children were also more likely to report greater self-control when surveyed after, compared with the obese children."
"In the 1950s and '60s, the favorite vegetable of children in the United States was spinach. That was because of Popeye." This is a statement from the article but no proof that consumption of spinach was directly caused by the popularity of Popeye, and could have merely been a coincidence. The 50s and 60s also had fewer junk food brands and higher consumption of vegetables that can be perhaps be credited to non-working mothers that cooked well-balanced meals for their children.