Raunch Culture

Raunch culture is largely considered to be incredibly seedy, and a phenomenon that is confined specifically to overtly sexual realms as in strip clubs or pornography. However, as an avid blog reader, specifically fashion blogs, I can see numerous parallels between raunch culture to some of the most acclaimed fashion bloggers on the internet. For example, Rumi Neely is the creator of the blog Fashion Toast. rumi.jpg Her posts are primarily pictures of outfits with a spattering of text, and this style is incredibly effective. Immediately, the reader is presented with photo upon photo of this beautiful female in sky-high heels and dangerously short skirts/dresses/shirts/etc. She herself refers to her own style as mostly "trashy crap". Her daring habits have gotten her features in Nylon Magazine, CNN, Teen Vogue, Vogue Paris, and numerous other internationally recognized publications.
Another example is a fashion blog called TwistedLamb. Instead of a personal blog, TwistedLamb features different photographs of fashion. While it is not as obvious as Fashion Toast, a general theme of sexuality pervades throughout the posts. Many of the models are wearing little, if any clothing. However, there is more of an ambiguity to the sexuality. Raunch culture plays upon more heavily entrenched norms of beauty where women are more voluptuous in certain parts of their body and thin in other parts. ambiguity.jpgTwistedLamb displays photos, which play with these norms and generally display a more innate type of sexuality instead of the overt sexuality that fishnets and stilettos convey. Many times, the gender of the model is entirely ambiguous, yet the photographs portray raw emotions of sexuality. ambiguity 2.jpgIn addition, we see that in many other photos oh TwistedLamb, that take raunch culture and twist it in a way which almost negates sexuality in terms of body parts normally considered sexual like breasts, and displays them in such a manner that pushes the reader to focus more on the clothing that the models are wearing. Visible body parts only serve to enhance their beauty.
Thus, these internet bloggers are taking the blatant sexuality that the term raunch culture connotes and using it as a backdrop for the things they are really blogging about - clothes.

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This page contains a single entry by Julia published on April 30, 2010 4:00 PM.

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