Are "Family Oriented" Magazines a Feminist Issue...

I was looking through my mom's magazines and came across Family Circle. The images were all flowers and laced in pink. The magazine claimed to have, "quick-fixing, delicious recipes ... do-it-yourself decorating ideas ... fashion and beauty secrets ... plus advice for raising a healthy, happy family - and more!" The pages were covered with predominately white mothers and their smiling children..no fathers, gay couples, different races, trans couples, etc. What do magazines like this say about "family values?" I looked further on their website and there's a "Momster" blog. What does this say to fathers/trans/gay couples who are interested in bettering their families? Why aren't other genders and races included?