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Beauty products that no one needs

Lash Jewels is a gel formula packaged in a flow-through pen supplied by Mitsubishi Pencil Co. (Taiwan). The pen has a nozzle tip, and the product is dispensed when the pen is clicked. The gel comes up through the pen, forming a little bead on the pen’s nozzle-shaped tip. The user touches the tip of each eyelash with the pen. “It leaves a clear droplet on each lash,� says Sharon Garment, vice president of product development at Revlon. Garment has been influential in developing many of Revlon’s new products launching soon.

The "eye lash crystals" come in four different colors. http://revlon.com/ProductCatalog/ProductDetails.aspx?CategoryID=3&SubCategoryID=10&ProductID=55

After seeing this, my only question is Why?

Beauty blogs have no answer. Neither do I.

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