Extra Blog - Cleaning Products
Television commercials for cleaning products overwhelmingly feature women as the house cleaner. Society’s norms say that women are the cleaners and commercials usually target them; cleaning is a ‘woman’s job’ no matter how difficult, dirty, messy, etc it is. When I came across this commercial:
I thought it was interesting. Granted, it does feature a man talking about cleaning products when most commercials do not. However, the interesting part is that the advertisement is for a cleaning product that does all the ‘dirty’ work for you. The product is supposed to dissolve the mess to make for an easy clean-up. Interesting that this is featuring a man as the spokesperson. Is it telling us that men can clean when they don’t have to get their hands dirty? That men can do the cleaning only when it is easy? Certainly good questions to ponder…