I had been talking with my roommate about what I could post for our first assignment. We're both pre vet, and joked that I should look for something having to do with pets. I searched on youtube for commercials and this was one of the first to come up. I felt parts of it fit pretty well to be analyzed. I actually first watched this video without sound because my computer just happened to be on mute. When I then watched it with sound, I found it interesting that the man makes the distinction that the dog is a female. Originally, if we were to see this attractive man with this very large dog, it gives the feeling of manliness, confidence, and intimidation by size. It makes me wonder if the producers chose to have the dog as female in order to reduce the sexuality of the commercial? As the clip goes on, the camera angle, music, and filming emphasize the desire of the dog for the ice cream. If the dog had been male, would we have perceived this as more inappropriate (even without consciously realizing it)? This commercial clearly highlights the desire. Is it done in a way that the audience feels a sexual energy while watching? Are we able to separate the innocence that can be represented by a child and an animal from our more adult views/opinions? How do you think you would view this commercial on an every day level if you weren't looking at things from the analytical class point of view? Another topic that could be analyzed in this commercial is race. Does this commercial feel like the actors are in a natural setting to you, or does it feel like they are trying too hard?
What's sex got to do with...pet ownership?
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