Have you ever noticed that during the summer Olympics, female athletes such as volleyball players play their respective sports wearing skimpy clothing while the male athletes are more covered up? Much of this probably stems from advertisers who want the athletes to model their clothing during their events, and most people (not just advertisers) know that "sex" sells. Essentially, these female athletes are being dressed in tiny little outfits in order to promote a certain image (that of a fit, sexy woman) associated with the companies involved. Although I am not a volleyball player, I find it hard to believe that female athletes need to wear skimpy swimsuits in order to perform at their very best. And why do the male athletes get to be more covered up?
What's Sex Got to Do With... the Olympics?
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