The women's snowboarding competition at the Olympics first started in 1998, and has been becoming more popular in America. Hannah Teter has competed in the last two Olympics and has won a silver and gold medal in the halfpipe competition. This image is a perfect example of what Carty discusses in her article. Here, the Olympic snowboarder is shown as feminine, nude, and vulnerable. Her athleticism is not displayed anywhere in the image, even though she has been one of the front runners for women's snowboarding. Because Hannah is white, blonde, and a successful athlete, advertisers use her body as a sex symbol for snowboarding. She also posed for a Sports Illustrated swimsuit collection and has been displayed in a variety of other ads where she is being sexualized. How does this advertisement add to the social constructions surrounding female athletes? Did Teter have to prove her athleticism before this photo was taken? Who is this ad targeting?
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