I found a commerical for PETA that I found pretty entertaining to say the least. The commercial was very surprising because of the incredibly strong sexual aspects portrayed by the women. The women in the commercial were very desireable and the makers made it clear that the interaction between woman and vegetable was used to make the vegetables seem desireable. They used the man in the commercial as sort of a comparison to show what is desireable and what is not. The whole message of the commercial is that vegetarians are better at sex and somehow this is supposedly related back to the attractive women in the commercial. What do you guys think? Are these tactics useful for something like being a vegetarian or are they just used to get a reaction from the audience?
Here is a link to the commercial...
http://www.huffingtonpost.com/2011/01/31/peta-super-bowl-ad_n_816341.html
Commercials like this would only entice male interest in vegetarianism, this is obviously geared toward the male viewer, which is shown through the many scantily clad women being objectified and doing inappropriate things with vegetables, while the man doesn't seem to be shown in a sexually engaging way.
I do not believe that this commercial would encourage anyone to become a vegetarian, if anything it is most likely off-putting to females and probably a joke to most guys. Having women sexually interact with other males in an advertisement is one thing, but having them sexually interact with vegetables (or any other sort of food, other random objects, etc) is taking the women's objectification to a completely new level. PETA may have the intention of being ironic, but considering the "Rather Go Naked Than Wear Fur" campaign, I just think that the organization has taken to using scantily clad or nude females in their advertisements in order to get attention.