I came across this advertisement for bread the other day. I found it very interesting. I think it's like the "got milk" campaigns trying to boost grain sales. I find it interesting that our "sex sells" society even webs itself into selling food. Obviously in the ad they placed the bread in the form of a penis, which I have no idea what this sexual expression does to help sell bread. But any ways in terms of advertising it definitely grabbed my attention and got us talking about it. I kinda took it that bread is essential to our lives just like a penis is essential for humanity and reproduction. I also think this ad plays on the idea of male dominance over women in society. The ad is almost saying the penis and bread are essential to life but no reference to the importance of women. I just find it an interesting expression to take when selling something as simple as bread. What do you think? Does this ad do a good job regarding the sale of bread? Also what else does this add express relating to sex when looking further at the ad?