I'm pretty sure that Axe has utilized almost every aspect they can of sex in relation to body wash. The above video is a prime example. Although they are all more or less some variation of this, pertaining to "The Axe Effect", this provides an interesting portrayal of the female. She is a mixture of "naughty and nice".. She has obvious sexual agency, but remains seemingly innocent at the same time. I watched multiple Axe commercials, and concluded that, essentially, "The Axe Effect" is something that attracts females to males and makes the females clothes fall off in some type of sexy, desirous way.
By: Avery Shnowske