What's sex got to do with "Liteguard" training?

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Well as we all know it, summer is just around the corner. I saw this commercial and it just made me think how it ridiculous this commercial is. Basically, the women aka litegaurds are training to help men not drink light beer with less taste. The training includes masculine workouts. It reminded me of a football camp. Even the coach slaps the girls butt and we often see that in guys not girls. They say " we train our ladies to rescue men from making unmanly choices." Again, there is a gender classification that separates what manly is.

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