There were two groups that went today, that dealt with very similar topics. The first group was how men and women are portrayed in athletics. Men are portrayed very masculine, and women are feminine. Men are super muscular and the magazines are geared toward how can men get more muscles while the women are more slender and the magazines are meant to help women get toned-not build too much muscle but be healthy and as strong as they can be. I particularly liked the analysis of how when men and women are portrayed on covers together, the woman looks to be weaker, subordinated, or is on the man, being carried by him. It was very insightful to notice this and to relate it to our class.
The second group was about shoes and how advertising using heteronormativity and gender norms to sell people different shoes. The add where the shoe starts dating a penny loafer for a dsw add was very blatant in that it said that the man was the bread earner and the women was dependent because she had his penny. All of the ads only portrayed men and women, no alternatives, only heternormativity. It was presented very well.
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