Credits to Keri A, Kaitlin H, Helen K, Ross D, Meghan K
I thought this presentation was particularly interesting and found that the groups analysis of perfume ads were very insightful and related well to our readings. The ways in which gender and sexual desire were portrayed in the advertisements were extremely dichotomized and heteronormitazed. Each ad displayed males as being hyper masculine and females to be either hyper feminine or hyper sexualized. But the ads didn't stop at gender and continued on to race. Black females were portrayed in a more sexual and assertive manner than white women. White women were perceived as more pure or innocent in contrast the black females being wild temptresses. These ads are sculpting the way we view each other and create the very definitions of race, gender and desire.