What's Sex Got to do With... Color?

This article examines the actual, scientific differences between genders in how they look at color. Using surveys, they found favorite and least favorite colors across gender lines. They also did a study to find what sort of colors each gender preferred. I found this interesting because it actually provides scientific basis for gender color differentiation. That isn't to say that the whole blue = boy, pink = girl thing is accurate (results found that both genders tended to prefer blue overall), but it's interesting that there are concrete, experimental differences.