What does sex have to do with advertising for shampoo?
Why is this woman eating an ice cream cone in an advertisement for men's shampoo? I think everyone knows the answer to this question. Obviously, the majority of men would find her attractive; this is going to make them more likely to buy this brand of shampoo. The text in the picture also suggests that men were thinking of more than just the woman eating the ice cream cone.
This image is an advertisement for women's shampoo. The woman is in a submissive position, and holding on to the man's arm. Even though the man is not the man focus of the ad, his presence exemplifies male dominance that is in our society today.
Everyone sees advertisements, whether on television, in magazines, or on the internet for shampoo. It is very obvious that sex/sexual inneuendos are used in these advertisements to make the products more appealable to consumers. "If you use this type, brand of shampoo, you'll get this" mindset is used to sell the most products as possible.