Whats sex got to do with...Beer?

This video displays a random fight from two girls over a ridiculous topic like whether the beer is less filling or has great taste. It is media examples like these that show how the advertisers are directly targeting heteronormative men as they are making the story with pillow fights and water pouring all over their bodies at the end. But this is just a beer, why do we need these random over emphasized sexual women displaying their bodies for a drink, especially Pamela Anderson!