CNN recently released an article detailing the "Drive-Thru Diet," Taco Bells new initiative to jump on the healthy eating bandwagon. This diet consists of eating off the Fresco menu, which is seven burritos or tacos with lowered calorie values. But here's the issue.
The items are not cooked any differently than the regular items on the Taco Bell menu. In fact, the only differences in the products at all are that those on the Fresco Menu have a tomato, onion and cilantro salsa instead of cheese and sauce. While replacing these high fat toppings is undoubtedly healthier, CNN reports that there is only a 20-100 calorie difference per item when eating off the Fresco Menu. Given that the average person consumes roughly 2000 calories in a day, this difference hardly seems significant. Additionally, Items on the Fresco Menu are still very high in sodium. Many nutritionists throughout the article are cited in debunking this "Drive-Thru Diet" with their Jared-like spokeswoman, as she lost the weight over a period of years and increased her exercise, as well as the fact that this diet required her to eat Taco Bell approximately 5-8 times per week.
Now, it seems to me that this is just another attempt by the fast food industry to make themselves still seem like a viable option to our society as trends continue to favor diets and extreme weight loss. When one makes a serious attempt to lose weight, they eat more home-prepared and fresh food, in addition to increasing exercise, not eating fast food nearly every day of the week. The calorie difference in these products is minimal, certainly not enough to base a diet on these products. It seems clear that all that matters, to Taco Bell at least, is making use that they keep their profits up with continuing trends, even if they use misleading advertising to do so.
Here is Taco Bell's Drive-Thru Diet website