These commercials are really cheesy. The mom who finds it necessary to buy soda is very unrealistic. I could never imagine my mom finding it a necessity to buy soda for our family. If a family has a very tight budget they should be cutting out unnecessary items. Soda is definitely not a necessity. I think that taxing high fructose corn syrup (one of the main ingredients in soda) is a good idea. If you think of all the different food that have high fructose corn syrup, they are not healthy. This would help to encourage the purchase of healthier foods, but if someone really wants food with high fructose corn syrup the tax will end up only being a few pennies per product.