Ad in Cosmo
I found my ad in a Cosmopolitan magazine. Its a Victorias Secret ad. Therefore it is for women, primarily older and devloped women, like women after puberty. Since Victorias Secret is just a womens underware, clothing and beauty store then Gender plays a crucial part in this ad. In this particular ad there is a tall, blonde woman, however, in many ads for VS there are Afrian Americans and women from other parts of the world. In my opinion, I feel as though VS does a very good job of integrating all varities of women. Many women that are in there ads are often small chested as well. Which is surprising for a company that sells millions of dollars in bras annually.
I think that VS ads do contribute to women and eating disorders, plastic surgery and sexual victimization. These women are tiny! And these women look amazing. I think that this ad is very different from what we would have seen in the past. When my mom was growing up Im sure there were not ads of women standing suductivly pulling their underware down and pushing her breasts out! Since this is a store that makes their money off underware I do feel that the ad is ok. I realize that VS could have just layed out underware on a floor and taken a picture of it. But the likelyhood of people actually buying those items is very low. I think seeing a new bra and panties advertised on an actual woman is very effective. I would know. I saw this ad and actually went out and bought it!