Advertisements and Their Hidden Messages
I took a look through the March 2007 issue of InStyle Magazine and found a few interesting ads. Some I liked and others I didn't. This magazine is targeted primarily at women and is usually full of beauty and fashion advice. The first ad I looked at fit this genre to the T. It was an ad for DKNY. The ad features what appears to be a cool, chic, sophisticated, city girl. It made me think that buying DKNY merchandise will make you the beautiful, independent woman you've always wanted to be. I really like the ad,actually. The girl in it is young and attractive, but she's dressed more modestly than other models often are. I like that you can see the layout of New York City in the background, too. The ad is selling more than fashion; it's selling a lifestyle. The possibilities for a young woman are endless in such a big city.
One ad I really didn't like or understand was for SONY VAIO computers. The ad is selling sex, not computers. In it, there's a hot pink computer laying on a beach towel next to the ocean. To the direct left of the computer is a discarded swimsuit and a woman's bare legs running into the water. At the bottom of the page is this little slogan, "Thin and light, it goes perfectly with whatever suit you happen to be wearing, or not." I guess I have some confusion as to what a young woman skinnydipping has to do with a computer.
Yet another ad that wasn't advertising what it was supposed to was for OLAY body wash plus Radiance RIbbons. The ad features a completely naked woman with green ribbon surrounding her body and barely concealing the necessary parts. The slogan featured was, "Wrap your skin in a more youthful glow." This ad is selling sex, beauty, and youth. The woman is noticeably very young in the picture and has no need to look younger. Just like society, this ad is telling women that we can't age normally and naturally; old is bad and young is good.