Evan Williams Gone Wrong
I chose to write this blog about an ad for a whiskey called Even Williams. The ad is not very good for a couple of reasons; reasons that I never would have even thought about until I started taking this class. As you can see from the ad they’re not helping with how men should view women. From the slogan they're essentially telling you that the women on the left isn't pretty at all really, but later on she becomes beautiful and looks like the women on the right. To me it seems like they’re kind of saying if you don’t have a “beautiful” women like the one on the right just wait it out and hope she does become beautiful, which is horrible. They’re not only stereotyping what beautiful is, but also kind of saying that men shouldn’t accept anything less than beautiful.
I found this ad in a Maxim magazine, so it makes sense that they would do something like this. The slogan also makes sense with what they’re trying to sell, but they used it the worst way possible with the pictures involved with it. Honestly, I think both these women are attractive and just because one woman has almost nothing on and is flaunting her bigger chest and midsection doesn’t make her more beautiful than the other one. It was kind of sad doing this assignment because you actually do see how horrible women are treated in a lot of ads millions of people see everyday.