"Inspired" silver
I found an add in one of my older cosmopolitan magazines. There were many I felt I could have written about, but one really jumped out at me. There is an add for inspiredsilver.com where the women is naked covered in jewelry. The jewelry is supposed to look like diamonds, but it in bold letters it states "WHO CARES IF THEY'RE NOT REAL?" while the women who is naked has a bigger chest. Immediately this showed the standard that a lot of women feel to be thin with big boobs. This add is targeting both men and women of middle to lower class. The woman is there to draw the men in and the jewelry is supposed to draw the women in. There is sex all over this add, the company is saying you will be beautiful if you look and dress like a celebrity. One of the quotes on the add is "celebrities make them famous, we make them affordable." In the past this add would never have been in a magazine for anyone in the public to flip open and see. You can see that society is so used to sex being everywhere in the media that we do not even notice it anymore. It is such a socialized norm that these ads do not surprise me anymore; I do not even notice them when I am just flipping through this magazine. I absolutely think these kinds of ads contribute to the gendered "problems" of eating disorders. You cannot read a magazine, watch TV, or listen to the radio without someone talking about body size and what is considered to be beautiful.