Ripped Body
The advertisement that I am writing about was in a Men's Health magazine. It was for a whey protein dietary supplement from Twinlab. The ad states: What you do with a ripped body is your business. How you get one is ours. Behind the lettering, is a picture of a woman touching a man's chest. She is wearing only a bra and he has his shirt off. Each of them have their heads cut off the top of the picture as in many of the ads from previous posts. The ad speaks volumes about the role of sex in advertising. The woman in the ad is seen as the prize for having a great body. It implies with the heads being cut off, that how your body looks is what will allow you to find love and sex in your life above anything else. The magazine is targeting men, and for this reason, they can get away with ads like this which completely objectify women.