Sketchers
For this assignment, I chose to do my analysis on the Sketchers Ad featuring Ashlee Simpson. I got this ad from Life & Style magazine. This magazine main audience ranges from young children to young adults. The reason I chose this ad is because of its content.
After a thorough examination of this ad, I don’t find anything wrong about it. The ad is merely advertising for Sketcher shoes. There are no implications on gender roles or class distinction. Similarly, there is also no trace of women objectification. For instance, the main picture of Ashlee Simpson in the ad is actually a close up of her face. Also, the other small pictures on the side feature her very casual outfits. There is no use of sex schemes in any aspect of the ad at all. Thus, the ad does not contribute to the rising trend of thinness nor it promotes anything but Sketchers shoes and Ashlee Simpson herself. In other words, the beauty being portrayed in this ad is very cute and innocent. Furthermore, the emotions that are being elicited from this ad are very positive and happy. Overall, I think Sketchers does a very good job in advertising for its products. While the ad contains no negative implications toward women or taking advantage of the notion of “sex sells”, it’s still able to promote its products successfully. Through using Ashlee Simpson as its advertisement, and by effectively highlighting how cute and Ashlee looks in wearing Sketchers, the ad is able to tap into its audience’s desire for beauty; therefore, encouraging them to go purchase one.