Tequila and a three-some anybody?
While flipping through Stuff magazine, (a magazine targeted to men), I came across an advertisement for Jose Cuervo that caught my eye. The ad is for flavored tequila, Cuervo Citrico and Cuervo Oranjo. Three people are pictured in this ad, two women and one man. The people are depicted as very drunk and happy with giant grins on their faces. The man stands in the center of the two women and has his arms around both, pulling them close in an embrace. One woman looks like she is so drunk she has no idea what is going on and the other looks directly at the man who faces the camera (the viewer). Before even reading the text in the advertisement it seems apparent that this man is the sexual desire of the two women. This implies that Jose Cuervo makes you sexually attractive to women and that consuming the product will get you not one but TWO ladies! The text furthers the sexual innuendo by stating: MOJO NOW COMES FLAVORED. If the image didn't convince you that the ad bears sexual implications, the text most definitely does. This Cuervo ad compares tequila to a man's mojo, and basically states that Jose Cuervo will up your sexual prowess and stamina. Disgusting.