The blondes won't even know what hit them.
I was looking through my younger sister’s Seventeen magazines. I used to have to subscription as well. I never really critically examined the ads or articles in the magazine when I used to read it. I thought I would revisit my past and see what I had so blindly missed. In the newest issue, April 2007, I found one of the most shocking images. It was an ad for Sunsilk Color Boost. The image is of a silhouette of a woman with incredibly large, flowing hair, extremely skinny waist, a plumb bottom, very shapely legs, and high heels that is “refueling” her hair seemingly from a gas tank. Her thin wrist is also adorned with three bracelets; she is apparently not wearing any clothes other than those.
The picture itself is of a brown silhouette of a woman and a brown and dark tan “refueling station”. This picture calls to the brunettes, which is obvious only once your start to read the text at the bottom. I honestly didn’t know what was trying to be portrayed in this horribly misrepresented picture of women. When I looked at this ad first, I just gasped. I had to read the fine print to figure out what was being advertised.
Hair is beauty, obviously. One of the last lines in the fine print reads “those blondes won’t know what hit them”. Here we are, now the women of different hair color battling each other. When I further looked into finding the ad online, I found many of the Sunsilk ads to be at least mildly inappropriate. The blondes and brunettes may take a survey to compete. You may kick a blonde or slap a brunette to gain more points for “your team”. Congratulations Brunettes, you are up by more than 100,000 points!!!
Women must have nice hair. Sunsilk will solve all your problems, all you need to do is pull up to the next gas station. They will insert the pump into your head, and all your hair problems will be solved. Can we women solve our other problems by refueling too??
This advertisement is offensive on many levels and I am not even a brunette, but then again, I am not even going to know what hit me! The blondes are portrayed at little brained and airy when I went into the Brunette ColorBoost site. Blondes evidentally need to learn how to use shampoo, and need a map to find their hair....?
p.s. if you go to the Sunsilk website you can get advice from the hairapy guys.
