Well, that's one way to sell jeans...
I was surprised to find so many denim ads that used this exact same concept- a naked woman except for her jeans. Obviously, the jeans are "highlighted" by making them the only garmet visible, but it's pretty clear that these ads are selling trim model figures and not just pants. They are nearly naked, barely covering their own breasts. What struck me most about the first image I saw (Levi's Capital E jeans, on the right), was that both the man and woman were in the same nude position, but at different levels of power due to the fact that it's acceptable/legal for a man to be shirtless in public (but not a woman). The women are vulnerable in their topless states. It does not sit well with me.