
The Real Housewives of Orange County (RHOC) is a reality television program aired on Bravo. The show focuses on five “housewives� Jo De La Rosa, Vicki Gunvalson, Jeana Keough, Lauri Waring, Tammy Knickerbocker and their families who live within a gated community in Coto de Caza, California. I watched a marathon of the show’s second season over spring break (March 12-16) which concentrated, primarily, on the personal growth of the five housewives and their relationships with each other, their husbands / fiancées / boyfriends and their children. The show airs every Tuesday in Bravo at 9pm. Wikipedia says that Bravo is owned by NBC and that the umbrella target audience of the network is to ages 25-54, affluent, educated and tech-savvy males and females (mostly women and gay men) with high levels of disposable income. As I watched the marathon of five or six episodes there were a few commercials that stood out to me: Ranging from Queen Latifah for CoverGirl makeup, Hovercraft, an automated wheelchair-scooter for the elderly, Trio, a trendy what’s new email listserv, previews for upcoming family-friendly movies and hip new household cleaning supplies, the commercials I saw seemed to target a mostly female audience, specifically young affluent mothers.
I had watched the show before for fun, often noticing various gender, class, and racial stereotypes and negative portrayals, but never looked at the show intending to do a feminist intersectional analysis, which I am now doing. I am not surprised to say that I have found a lot more I can talk about now, especially considering I am doing a feminist intersectional analysis focusing on gender, class, race, bodies/identities, and sexualities and how the shows portrayals of specific characters creates and/or perpetuates stereotypes which could (potentially) affect its audiences.
The cast of RHOC consists primarily of White, (except Jo who is looks and passes for being White except when she uses her “spicy� Peruvian descent to exotifiy herself a little bit or to make herself stand out when she needs to, more on this later) all-heterosexual, all-upper class men and women, with the women outnumbering the men doubly. All of the women in RHOC are prime examples as Michael Messner theorizes in his article, Becoming 100% Straight, of “doing heterosexual.� They dress up, look and act the part of the stereotypical valley-(heterosexual) girl. These real housewives of the OC are anything but; from the unlimited tanning packages, fake nail tips, platinum blond hair and extensions, silicon breasts, eyelifts, face lifts, monthly Botox injections, liposuctions, and gym/Pilates memberships, these women are carefully and precisely sculpted, chiseled, and toned – after all, they have the money, why not look every cent of it? The women are shown for a majority of the episode getting dressed, shopping, or partaking in “typical girl-bonding� over lunch, manicure/pedicures, drinks, or facials while their men just show up and are there. A person who did not grow up or live in Coto might think that in California, all rich White women shop at Jimmy Choo and their only concern or drama has to do with the various men (husbands, fiancés, boyfriends, or sons) in their lives.
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