COURSE BLOG for GWSS 3307: Feminist Film/Media Studies (Fall 2007)

This is an advertisement for VIctoria's Secret new bra. When I think of women image 'in constructive way', the first image i could think of was Victoria's secret model.

This image is one of the stereotypes of women portrayed on ad to sell product: half naked, skinny, glamorous, bright long hair, and confident with that situation. This ad tells us that “if you wear this new bra, then you can also attract man as I do.” Advertisement initially setting constructive image within its own purpose which are selling the products as well as this is what women should look like. There were little subtitle that said, “New SEXY wireless push-up.” The ad is describing sexy as a half-naked and glamorous woman who is standing toward the spectators. Her body lines and bones and her breast are highlighted to emphasize those parts. Tone of image in brown soften and is subtle that it makes spectator to relax

My observation is that this kind of ad keeps the social construction which tells what woman suppose to be or act or man suppose to be or act, and we all should ask ourselves before looking at the ad and purchasing the product; Is women’ body should be used as an object to sell product or attract man’s eye? Are we buying this product for man or our own confidents?