Drink Bacardi...Get Lucky? (In More Than One Way..)
This ad was found at magazine-ads.com. It is a site that carries old magazine ads that can actually be purchased for collectors or anybody who thinks the ad looks cool. This particular ad will cost you $19.95 plus S&H. I'm sure it appeared in many magazines, though this site doesn't say which and when. The ad is for Bacardi and the product being sold is the actual alcohol. You would never guess that from the picture.
I feel that if you took out the picture of the bottle of Bacardi in the corner of the ad, you would never know what was going on. Though there is evidence that there are drinks being consumed in this picture, you wouldn't be able to tell what type of liquid it was. What I see is going on is a man (the apparent "Auditor by Day") playing craps at a casino while at least 5 half-naked girls cheer him one. Two of the girls (the ones closest to the lucky guy) seem to be in costume for a Vegas showgirl performance. These girls are all really good looking, all a little different, but why not have a variety for your pick?! This implies that, after a long day of auditing, you can drink Bacardi and be surrounded by at least 5 beautiful and half-naked girls while you gamble away your money. Apparently all of the above will happen, but only if you are drinking Bacardi.
The girls in this picture don't have names (that we know anyway). Their nightly routine must consist of putting on skimpy clothes and lots of make-up and following around the auditor drinking Bacardi. They are society's accessories to a lucky individual, a.k.a. the MAN who drinks Bacardi. And they must look pretty while doing it. No room for fat girls or ones who have better things to do, these girls are "perfect" in body type, attitude, and behavior. The image is full of color, signaling excitement, which is how the girls have their bodies positioned too. This is all focusing on the auditor, who can have all of this just because he is choosing to drink Bacardi.