Hydroxycut
Category 3 Gendered Images
1. CONTEXT: This advertisement was found in the Cosmopolitan magazine. The product that is being sold is a weight loss formula called Hydroxycut.
2. CONTENT: The image shows that women should be skinny. It states that Hydroxycut will make a women’s body “fantastic”. It also shows that if you are skinny, you are sexier and you will look more like a model.
3. FORM: The person displayed in the advertisement had used hydroxycut to lose weight; her name was “Brandy”. There are three pictures of her. The two pictures to the right are her before and after, wearing the same bikini. She lost 21lbs in 15 weeks and now has a beach body. The last picture is an enlarged picture of Brandy. Her hair color is a darker brown to compliment her eyes. She has a fitted light blue top and the background is a darker blue to accentuate her. She has a nice glowing tan. Her make up is done and she has the wind blowing at her hair making her look like she’s modeling.
4. “READING”/ANALYSIS: The advertisement shows me that women should be skinny. It shows me that women should lose weight and they will have a fantastic body. If you take hydroxycut, you will lose the weight that you want, and you will end with an attractive body. The advertisement shows me that skinnier is always better then having a little meat.
Comments
So you mean to say that this ad NORMALISES women?
Posted by: Cleo | March 10, 2008 12:41 AM
Hi i have a broplem with my wight i am 94KG for one and a half munth i have been going to the gim and after the gim i run for about 3 or 4 KM the broblem is my wight is stel the same and my runing speed is stell the same too and i have aruning test that i have to pass put i cant i dont know whay i have to run 3200metar in 81.5m but i cant and i am stell 25 years old
will you hilp me plees
Posted by: ahmed | June 27, 2008 02:38 PM