Oh yeah, and they serve food there, too...
This is a promo picture for the entire chain of Hooters restaurants, followed by a written article stating the restaurant’s reasons and justifications for what many consider a “hostile work environment.” Obviously, Hooters is a male orientated restaurant, with scantily clad women being one of the main attractions.
A picture of the oh-so-famous Hooters Girls, dressed in their traditional work clothes: short shorts and a tank top. This particular shot, with the various sports equipment, is aimed toward collegiate sports fans. The girls are all smiling sweetly at the camera, directly aware that they’re being watched and seemingly enjoying it. The way the girls are holding the equipment is interesting in that the product or draw isn’t even close to the focus of the shot. Nor is there even a hint about advertising for food or a dining location. It’s all them, looking sexy and even a little out of place holding the ball/bat/club ect, as if waiting for the man to come and show them how to use it.
The only thing that picture is selling is the girls, or rather, the promise of the girls. While concluding that Hooters is slightly sexist is probably stating the obvious, but I think it’s worth analyzing simply because women tend to ignore slights like that. It’s easy to just take it all in stride and block out the actual implications of objectifying women so brazenly.