the axe effect(s us all)
After looking through a couple magazines around my house, I decided to google image 'AXE ADVERTISEMENTS' which led me to this ad. AXE is a brand line of deoderant and body wash products directed towards the heterosexual masculine man. I say this because of all the AXE advertisements I have seen, they usually have a woman half naked or a some other sort of sexual conotation. Also, when looking at the AXE website and waiting for a specific page to upload the website tells you "Your MOJO is loading."
First of all, only the "important parts" of the woman's body are left for the eye to see. These would be her breasts and her upper leg/vagina/hip region. This leads the viewer into those areas and automatically sexualizes the image. The woman is standing in corner of a room with no place to go, leaving the woman defenseless. Since the woman is very dirty and wants to be washed by the viewer the advertisement comes into play...buy AXE shower gel and wash this helpless, sexy, skinny, heterosexual woman too. I am really hoping the shower gel can be considered a phallic symbol?!?!?