Creating a brand identity - background
On Jan. 30, 2007, the College of Education and Human Development issued a request for proposals (RFP) for a design firm to develop a comprehensive brand identity system for the new College of Education and Human Development. You may recall this was the topic of Dean Bailey’s January message in our internal newsletter, This Week.
This is a very exciting project for the new College. It will give us a way to talk about the College—our brand essence and personality—and will create a comprehensive visual identity system, unifying our materials to raise awareness and visibility for the College while highlighting the individual strengths that make us great. To read more about what the project specifically entails, please read the full description of what we requested in the RFP.
We received 16 responses to the RFP, brought in four finalist firms for presentations, and selected a firm to do the work: Little & Company. They had a very strong proposal and presentation, and had the right match of creative ability, experience with complex organizations and nonprofits, and ability to manage the research portion of this process as well as the creative. They are a woman-owned, 47-person, nationally recognized company based in Minneapolis. They have been in business since 1979. We are very excited to have them as our creative partner for this project.
This project is still in early stages but it is on an aggressive timeline to launch fall 2007. The communications office, in collaboration with Little & Company, will be pulling in students, faculty, staff, alumni, and other stakeholders for focus groups and interviews during the research phase of the project. We will be updating and involving the entire college community on this project through this blog and through updates in This Week. We appreciate your participation by checking in on and commenting on this blog throughout the process.
Be a part of shaping the new College!