Blog post # 1 India Addington-White
I am very interested in working with visual media in the future, and I am currently taking production classes at the U of M, and in the process of producing a PSA for a charity against human trafficking . As a result, I thought it would be neat to write about and analyze the visual and audio aspects of artifacts such as commercials, public service announcements, instead of editorials or written artifacts. For this first blog post I found a PSA made by a group in Minneapolis called Rebuilding Together Minneapolis, which, according to their website, is a group "that focuses on providing critical home repairs for homeowners in need, ensuring they can live independently in safe and healthy homes". They released a PSA on YouTube about two months ago, and I will be evaluating its main arguments.
I found that the PSA for Rebuilding Together Minneapolis, was effective in communicating the argument that the group was trying to make and provided the information about the group in a clear and concise manner. Overall the main argument the PSA was trying to make was to persuade the public to volunteer or donate to the group, and to convince the public that it is a worthy cause. I thought the PSA did a good job of this because through out it there were pathos, ethos, and logos appeals that helped to persuade the audience effectively. The PSA showed many diverse groups of people working on the projects, which helped create a feeling of community and openness to everyone, a good way of using pathos to make an argument. They also included shots of people working together happily and emotional shots of those whose lives had been changed for the better because of the group. Along with the shots of many people working on projects, the PSA included factual information (logos) to help further push their point across and to legitimize the group in the audience's mind, while also making statements about the group's experience and history, which helped with the ethos of the group from the audience's point of view. By making ethos, logos, and pathos appeals the PSA effectively draws the audience in and I think it definitely works. The music choices also help add to the PSA and by playing uplifting music, it appeals to the emotions of the audience and helps to push them to feel a certain way.
I think this PSA was effective and made sound arguments. It is a good example of how one can use ethos, pathos, and logos when trying to make a point, and it was interesting seeing how pathos, ethos, and logos, can be used visually and audibly, not just in writing, such as the song choices or the shot choices that this PSA made. Do you all think that PSA's are effective ways of getting an argument across, or do you think that people just see them as commercials? Also, recently very dramatic, and graphic PSA's about texting and driving and teen pregnancy have been released. Do you think this method of using PSA's to "scare" people against doing something harmful is effective? Or do you think people get resentful about being told what to do? The PSA I watched can be found at: https://www.youtube.com/watch?v=hsrMlzmU3iw One of the graphic PSA's I am referring to can be found here: https://www.youtube.com/watch?v=R0LCmStIw9E