July 02, 2004

Gap, Inc. Social Responsibility Report

Here's the report I was showing you Wednesday night. I encourage you to peruse it--see how it's laid out, look over the executive summary, check out the way images are used, see what you can infer about the audience they imagine they're addressing.

Posted by ratli008 at July 2, 2004 12:53 PM
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Hi clancy,

I took a quick look at the report. I assume it is not properly outlined,(i.e. prior to executive summary, "acknowlegment" seems to be missing). The images convey only a message of hard work and labor,therfore, it presents an obvious lack of freedom among workers. As a result, viewers first impression, might be physical abuse forced upon the workers.

This is just my opinion. I am sure we'll discuss this more in-depth in class today.

See you in class--Sohaila

Posted by: sohaila at July 7, 2004 01:32 AM
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