What ads do people skip though on TIVO
Advertising Age - How to Stop Them From Skipping: TiVo Tells All
How to Stop Them From Skipping: TiVo Tells All
Data Show Direct-Response Ads Hold Their Own in DVR Homes
By Brian Steinberg
Published: July 16, 2007
Can advertisers craft TV ads that will make viewers less eager to zap through them with a digital-video recorder? New data from TiVo seem to indicate two approaches that keep viewers' fingers off the fast forward are at opposite ends of the spectrum: either a bare-bones, direct-response model or the entertaining, high-production-value approach of movie ads.