ONLINE NEWSPAPER AUDIENCE SETS RECORDS IN SECOND QUARTER
Unique Audience, Page Views and Time Spent Jump in Second Quarter
Arlington, Va. – More than 59 million people (37.3 percent of all active Internet users) visited newspaper Web sites on average during the second quarter of 2007, a record number that represents a 7.7 percent increase over the same period a year ago, according to custom analysis provided by Nielsen//NetRatings for the Newspaper Association of America. In addition, newspaper Web site visitors generated nearly 2.7 billion page views per month throughout the quarter, compared to slightly more than 2.5 billion during the same period last year. The second quarter figures are the highest for any quarter since NAA began tracking these numbers in 2004.
May 2007 also was a record-breaking month for the industry; more than 60 million people visited newspaper Web sites that month, more than any month on record. This figure represents a 6.7 percent increase from the same period a year ago.