The given snap shots show a television advertisement for Carl's Jr, where sex icon, Kim Kardashian, is highlighted sensually eating a salad to arouse emotion in the audience watching it. After discussing conditioned stimulus, unconditioned stimulus, unconditioned response and conditioned response, I can see how the ad was made to spark a feeling of lust and wonder in the targeted demographic. I've identified each component of classical conditioning as follows:
Unconditioned Stimulus: Sex icon Kim Kardashian
Unconditioned Response: Feeling of lust and sexuality
Conditioned Stimulus: Carl's Jr new line of Premium Salads
Conditioned Response: Feeling of lust and enhances sexuality
By identifying and looking at the four key components of classical conditioning, one can see that Carl's Jr used the advertisement to target women and men by luring them into desiring their product with the sexuality and sensuality presented in the ad.
Is the ad a little overboard? Many will argue yes. But then again, it's supposed to be. In the trend of advertising, I've noticed that a lot of companies use a form of over-exagerated sexiness and humor to spark interest in the audience (prime example- the Old Spice commercials). I'm not saying that it is impossible for one to get turned on by Kim Kardashian rubbing a juicy apple over her lips and then flashing a close up of her breast, but the average adult can see through the demure behind the commercial.
This is what brings me to my question- What does this commercial (and the infinite more that use similar tactics) say about our culture?