The internet is great. I'm sure many people can agree to this fact. It can be used for homework, research, blogging, shopping, and most commonly, social networking. Having that in mind, people are aware of online predators that use the web to deceive other people into a false transaction or some other worse scenario.
The artwork in this ad is fantastic: the colors are appealing and the pictures are detailed. The juxtaposition of the two pictures attempts to call out the harsh contrast of the pictures, and the emotional connotation of these pictures is highly increased. When looking at this ad, I first notice its appeal and the truth behind what the advertisers are implying- the internet is a dangerous place. The advertisers place their claim at the bottom right-hand corner. This is effective because it doesn't take away from the art, but is likely to be read after people examine the picture and wonder what it's all about.
It might be hard to tell, but this advertisement is promoting an internet protection plan that helps avoid scams and such. They use several fallacies including emotional appeal, juxtaposition, scare tactic, and slippery slope. Being aware of this, I am curious to know exactly what this company offers. This makes me wonder how I would promote a malware and internet protection product. It seems that a play on emotion is fairly effective.